Why Use a Realtor?


Anyone can put something up for sale, and anyone can get someone to buy it.

The complexity and legal ramifications involved in real estate transactions today make them difficult because few have the training, skills, knowledge, and experience needed to: market effectively, tap into large buyer pools, motivate/excite buyers, manage the overall transaction process, recognize and avoid risks & errors, assure that all current legal & contractual requirements & considerations are addressed, and yield the best possible result (contractually and financially) for the seller and/or buyer.

Much of what Realtors do is “invisible”, representing many hours of work “behind the scenes”.

Preparing listing presentations & documentation, MLS data entry & updates, preparing, submitting and monitoring (and paying for) all forms of advertising/promotion, property access management (keys, keyboxes, security), coordinating all showings,  working with prospective buyers (directly or through other agents/brokerages), all negotiation & documentation of the offer/counter-offer/contract process, coordinating all action items tied to the escrow/title process, and assuring the client’s interests are protected.



It makes little difference whether a small $25,000 property or a large multi-million dollar property is involved. Since the process is essentially the same. The same considerations apply to the transaction’s documentation and management.

Most people are surprised to learn that the overall listing/marketing/escrow process can represent over 60 hours of work for the responsible Realtor.

As a result of all the  “behind the scenes” work an agent puts into each transaction, a vast majority of Realtor-managed transactions are trouble-free and yield the best possible result for the client. An excellent example of why it is well worth using a real estate agent to help ease the headache and confusion.


To use a Realtor or not?

The decision is not about money, it’s all about risk management.